What is in a label? Frankly it could mean everything!
I have always been a person interested in the marketing and advertising of a product. Every detail, every colour choice, and even when I was in college I was very concerned and conscious of how things were formatted and labeled. It really does matter!
Pictured above is my label I put on my sewing projects. Everything from quilts to pillows to shirts . Everything .
Really the label is your brand, no matter if your style and aesthetics change…”evolve”, the brand will be there and your labels let’s clients know you are there .
Lets be honest, we buy based on it. When you go the pick a bottle of wine, unless you are looking for that one type you know you like, you are looking at the labels to see what catches your eye. I do it all the time. “OOOOO this one has a bunny on it”
It happens with fashion, accessories, life! WE all can spot a brand by the label, or the design on the label. Look at the Nike swoosh, or the Louis Vuitton LV; all very known just by the design of the label.
I am fully aware that it takes time to grow a following, but time gives me the ability to craft my products just right. Maybe will be drooled over one day.